Read hooked how to build habit forming products by Nir Eyal Online

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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit?Is there be a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of brinWhy do some products capture our attention, while others flop? What makes us engage with certain products out of habit?Is there be a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:- Practical insights to create user habits that stick.- Actionable steps for building products people love.- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today."You'll read this. Then you'll hope your competition isn't reading this. It's that good."- Stephen P. Anderson, Author of “Seductive Interaction Design”"Nir's work is an essential crib sheet for any startup looking to understand user psychology.”- Dave McClure, Founder 500 Startups""When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."- Andrew Chen, Technology Writer and Investor.“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.”- Dr. Stephen Wendel, author Designing for Behavior Change...

Title : hooked how to build habit forming products
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ISBN : 19404862
Format Type : Kindle Edition
Number of Pages : 193 Pages
Status : Available For Download
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hooked how to build habit forming products Reviews

  • Otis Chandler
    2019-01-04 04:21

    Extremely valuable book for anyone building products designed to engage people frequently. Given that I think daily about how to make Goodreads better and more engaging for people, this was a useful book. I think I knew a lot of it already, but often being forced to think about things again can be useful - and there are a few useful new ways of thinking about things that I learned. One of the main useful ideas the book talks about in engaging users is having triggers to bring the user back to the product. This can be an external trigger - like an email or notification or ad that brings the user back - but the best products also form internal triggers. Ever get bored or lonely and find yourself on Facebook? Or wondering what is happening in the world and end up on Twitter? Or see something beautiful or inspiring and then pull out Instagram? Or feel the need to escape and relax and open a book or turn on a movie or a sports game? Our emotions often drive our behavior, and each emotion is mapped to a set of products we could use to "scratch the itch" of whatever we are feeling. These mappings become habits. "Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no longer needing prompts from external triggers."I think my favorite external triggers mentioned in the book were from the bible app example, where it sent a push notification to people if they walked into a strip club! And it sent another one on xmas day that did well. Timely matters!Nir then talks about how to get users to take actions. The framework is obvious, but very true, and useful to remember when evaluating products. It's fairly well summed up in the below quote. There was a lot of good discussion about point #2 in terms of having simple design, being mobile, etc.there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior."Another point Nir makes around actions - which is also an obvious one but worth really paying attention to when designing a product - is around getting frequent engagement with a product when a user is new to it."For new behaviors to really take hold, they must occur often.""frequent engagement with a product—especially over a short period of time—increases the likelihood of forming new routines."The author then talks about variable rewards. I've known that variability - or serendipitousness as I like to think of it - is a very important driver of any engaging product. It's why we love sports, gambling, games, Facebook newsfeed, and good stories - not knowing what we'll find is exciting. Nir breaks down variable rewards into three types - the tribe, the hunt, and the self. The tribe is social validation - think of Facebook likes on content you posted. The hunt is something intrinsic in our brains that dates back to prehistoric times when we literally lived for the hunt - think of hunting for interesting content on your Twitter feed, or gambling looking for payoffs. The self is more for personal gratification - wanting to complete a puzzle you started or beat a video game you started.

  • Ted
    2018-12-30 03:22

    Update: I ended up publishing a longer version of this - with a discussion of the trend towards more addictive technology in the tech industry more broadly - on the Huffington Post. It covers a lot of the same stuff in this review, but is likely a bit more polished: http://www.huffingtonpost.com/ted-mcc...----------------I’ve heard a great deal about this book in the past month - first, I saw Eyal give a talk here in San Francisco (I hadn't heard of him, but someone recommended I go - the talk was sold out and a spot opened up), then someone at a meeting mentioned the book/talk and said it was 'amazing', then the other day I heard him featured on an episode of Planet Money. At least within the tech scene, it seems this book is very well-known, and that, to some extent, scares me. (And to put that into context, I'm a technology designer/researcher - i.e., I'm the kind of person who should be absolutely frothing at the mouth (happily) about this thing.)Most of the reviews I've been seeing have been addressing Eyal's execution of the 'Hooked' concept, which I'd give something like a 2.5 - the ideas are clearly expressed, but the writing is fairly dumbed down, and the book's ideas could (and given his writing style, should) have been expressed in about a quarter of the length.My biggest problem with the book is its basic premise, that 'hooking' people - that is, making them compulsive users of your technology product - is something worth doing. Eyal makes a number of assumptions about the benefits of technology here - he commonly alludes to Facebook, Instagram, et al as 'solving' our feelings of loneliness, for instance. Among many other occurrences, a line in the book says Instagram "helps users dispel boredom by connecting them with others." Everything about technology use is placed in a positive light - 'solving' problems, 'connecting' users. It's the standard litany of Silicon Valley Tech Speak, but bumped up a great many RPMs and set on continuous repeat.The idea of 'hooking' a user to your product is strikingly similar to that of causing a user 'to be addicted' to your product, including use of the same mechanisms to do it. The third piece of the 'hook' cycle is the use of variable rewards to help make users habitual users of your product, for example - this is the exact mechanism that makes gambling so potentially addictive. Even the book's cover art shows a mouse pointer clicking somewhere near the nucleus accumbens of a brain, the dopamine center manipulated by variable rewards that help fuel behavioral addictions. Eyal discusses how, in the 1950's, Olds and Milner would stimulate mice in this region, and see them forgo food and water in exchange for more stimulation. (Think 'Infinite Jest', with mice in cages.) If his book espouses manipulation, at least he's (relatively) honest about it.Eyal discusses - very briefly, at the very end of his talk/book - the morality of manipulating people in this way, and of causing, if you successfully carry out his formula and do everything else right, your users to develop behavioral addictions to your product. But his discussion of morality is too little, too late - during his talk, he spends forty minutes discussing how his model will allow audience members to build the next Facebook, and then five minutes pleading with them to use this information only to improve the world. "Basically, I want you all to use this for good," he begs, and then quotes Gandhi (yes, really), "Be the change you wish to see in the world." (The Mahatma, by the way, apparently never actually said this.) That's about it. When I saw the talk, I suspected he added this bit at the end to appease sane-minded audience members and prevent heckling.In the book, at least, Eyal includes a short chapter near the end discussing the morality of this approach, and, perhaps as a way of showing how his 'hooked' formula can be used for good, a case study illustrating how a Bible app - YouVersion - carries out (more or less) the four steps of the hooked model. (The chapter also employs a nauseating number of religious puns: "Switching to a different digital Bible - God forbid..."; "Gruenewald's app is a Godsend", ad nauseum.) But it's unconvincing; and it's perhaps telling that the best positive example Eyal can find of a technology product achieving good with his model is 'getting people to read the Bible more', which is dubious at best. I understand that this kind of thing happens all the time - you'd better believe that Facebook, Google, and many other technology companies are many steps ahead of even Eyal in this game. But it bothers me to see it filtered down and formulatized in a set of followable steps. It might bother me less if Eyal emphasized the ways in which this could be used for good throughout the book - for health behavior change, for instance, an area of technology design that's quickly growing and has shown potential for doing actual good. Eyal references Sunstein and Thaler's 'Nudge', another book I just finished (and one that I highly recommend). Those authors also present methods that could be seen as manipulative, but are careful to include frank and lengthy discussions on how to morally employ these techniques - not a hollow plea to 'only do good' with the methods followed by a flippant reading of a Gandhi quote. The authors of 'Nudge', moreover, fill the book with case studies in which their concept has - or at least, can - produce real, substantial benefit for great numbers of people. That book deserves attention and praise - people should be paying attention to *that* one.Paul Graham has somewhat famously said (Eyal even references it) that "The world is more addictive than it was 40 years ago.... and the world will get more addictive in the next 40 years than it did in the last 40. We'll increasingly be defined by what we say no to." It bothers me greatly to see a book outlining *how* to make the world more addictive - and weakly excusing itself for doing so - seeing such success, especially here in Silicon Valley, where people designing products that 'touch people's lives' are only learning how to do so more effectively, more thoroughly, more persistently, more addictively.

  • AnneMarie
    2019-01-11 02:27

    There is buzz about this book in the SF tech scene. After reading it, I know why!It's well researched. It's interesting. And it's thought-provoking. Nir Eyar masterfully weaves his insights of technology, business and psychology into his four-fold model, which explains how to create habit-forming products.Whether you are an entrepreneur just getting started, a psychologist seeking depth or an avid reader wanting to know more about the world around us, you'll love this book!

  • WhatIReallyRead
    2019-01-04 02:32

    This book is great. It has a very clear structure, all information is relevant and to the point. It's pretty short, easy to read, but provides a comprehensive view on the topic.What I loved the most was the fact that author backed up all his statements with evidence. At the end of the book he provides citations, lists scientific studies and articles he mentions. Little personal opinion, a lot of useful info. It's curious how the tech-related psychological research lines up neatly with what I've recently read about psychology of relationships. Pretty cool parallels.I didn't pick up much new info from it because I'm not new to the topic, but I don't see any reasons to give it less than 5 stars. P.S. Also, it explains why I'm HOOKED ON GOODREADS

  • Anca
    2019-01-13 06:39

    This book was a huge disappointment. It is full of speculation and misleading 'information'. It has a very big fluff to substance ratio and the little substance it does present is deprived of all nuance. Arguably, that isn't reason enough to give it one star. The determining factor is the authors tendency of quoting studies and then misrepresenting the findings. For example: a study of the internet usage of 216 students. The study, conducted over the course of a month, found correlation between increased internet usage and indicators of depression. The author of the book presents this correlation with a much greater degree of certainty, he exaggerates the duration of the study, cites methodology that isn't found in the study, selects one possible hypothesis: depressed people use the internet more because it makes them feel better and runs with it, expanding this theory with lush examples of solace seeking Instagram users. The study itself only mentions that it notices an increased number of "chat octets" in the traffic analysis and one of the possible explanations is that depressive people are joining depression chat rooms in order to find relief (but they have no way of knowing). I find this kind of mistreatment of research and scientific certainty repulsive.

  • Ryan Hoover
    2019-01-06 09:49

    I've been an avid read of Nir Eyal's blog (nirandfar.com) for over a year. When he asked if I wanted to work on the book with him, I immediately jumped on the opportunity. I have learned an incredible amount since then that have and will continue to guide my product decisions and perspective on technology.Although I'm clearly biased toward the book, I would not have spent several dozen hours writing and working with Nir if I didn't believe it would be valuable for others.

  • Suzanne
    2019-01-07 05:46

    Excellent, well-written book. I've been reading Nir's blog for a while now so was already a fan. Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in a logical and motivating way. The book takes you through the theory, giving examples to bring the theory alive and then provides exercises at the end of each chapter to help you take what you've learned and immediately apply it to your own product or service. It was refreshing to see a lot of new stories/examples in between some of the familiar ones. I particularly loved all of the psychology behind habits. Hooked introduced me to the concept of reactance (in the psychology sense). Pretty powerful stuff. Overall, this was fascinating content which is making me think about each of the apps on my iPhone/iPad and how they've either hooked me … or haven't.

  • Brian
    2019-01-04 07:24

    (4.5) Really good stuff, actually actionableIn particular, I like the directives at the end of each chapter driving you to think about your own product, how you can use the Hooked principles to improve its stickiness. Also liked the Bible case study he added, though I think he should've made the analysis more rigorously follow the principles, if only in a data sheet format saying how each of the principles are applied. Then dive into the cooler narrative.But this is really well organized and written. Coherent, presented clearly and actionable. Also makes me want to read some more Ariely, Dan, books. :)

  • Joe Soltzberg
    2019-01-07 09:49

    Hooked is an excellent (short) book on the use of psychology in product design. As technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as engineering. Correspondingly, all entrepreneurs should have a good understanding of the principals behind building habit-forming products. In that respect, this book does a great job. This book may not provide any grand revelations or have particularly unique/fascinating case studies, but it is still very valuable (thus the 3 stars, perhaps closer to 3.5). Below I've provided an outline of my notes on the book so that those of us less inclined to read this can still learn the basics. I do still recommend reading the book for the useful examples and exercises at the end of the chapters (which you most definitely should do). I highly recommend reading the book with a specific product in mind that you would like to apply the lessons of Hooked to. The basic idea behind Hooked is the Hook Model. The model consists of four parts:-Trigger-Action-Variable Reward-InvestmentQuite simply, using a trigger should prompt a user to take an action that results in a variable reward, followed by further investment. This cycle should continue to repeat itself until the user becomes 'hooked'. TriggerThe trigger is what makes a user turn to your product. If there isn't a trigger, then what will prompt the user to engage with your product? Nir Eyal explains that there are two types of triggers: external and internal triggers. While external triggers such as an app icon or an advertisement can be useful in getting a user to use your product, truly addictive products use internal triggers. An internal triggers is usually a feeling or emotion that prompts an action to resolve that feeling or emotion. It is easy to see the power of internal triggers. They are omnipresent and a constant part of our lives. Further, it is internal triggers that are the basis of true habit formation on a biological level. Nir Eyal explains:In the case of internal triggers, the information about what to do next is encoded as a learned association in the user's memory.There are numerous examples of this. People use snapchat and instagram to resolve their fear of missing out. People use reddit or facebook to resolve their boredom. Have you ever wondered how you just magically seemed to end up using one of these products? It's because it forms a subconscious habit linked with an emotion. So, when building your product make sure to find the internal trigger that you should have your product be associated with it. That is the first step.ActionNow that you have the trigger, as soon as a user feels that 'itch' your product will pop into their head. But that alone is not enough. It is just as important to make sure that it is easy enough to 'scratch' that itch. The action to do that needs to be a simplistic as possible. After all, if habits are subconscious then it will have to be relatively simple. The book describes the following factors that should be taken into account:There are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to completed the desired action; and (3) a trigger must be present to activate the actionIt is important to focus on motivation and ability. Motivation is often in the form of resolving the emotion associated with the trigger. Ability is where there is much room for innovation. Consider companies like Blogger and Twitter. They made the action of writing significantly easier by reducing the steps necessary to resolve the trigger. This led to massive success. It is important that your action is as simple as possible. Variable RewardNow that the user has engaged with your product, it is important to reward them. All habits end with a reward. When you post a picture on instagram, the reward is likes from other people. When you complete your diary for the day on MyFitnessPal, the reward is a nice message telling you about how successful you've been. Even bad habits have 'rewards'. Cigarettes give you a nicotine high and alcohol can make it feel like your problems are solved (but of course not really). Thus, your product not only has to make it easy to scratch that itch... it must also relieve that itch, but that alone is not enough. The rewards need to be variable. Nir Eyal gives many examples and explanations, but the best is Skinner's Pigeon Experiment. In the experiment there are two groups. One is a group of pigeons that are in a cage where if they press a button they will be given some food pellets, but the amount of food dispensed is the same every time. The second group has the same setup, but is given a variable reward every time; sometimes there is more food and sometimes there is less. Skinner found that adding variability significantly increased the frequency of the pigeons pressing the button. Nir Eyal writes:Skinner's pigeons tell us a great deal about what helps drive our own behaviors. More recent experiments reveal that variability increases activity in the nucleus accumbens and spikes levels of neurotransmitter dopamine, driving our hungry search for rewards.There are many products that inherently do this. For example, on facebook you never know if you'll find good content in the feed or how many likes your status will get. The same phenomenon happened with the early version of Zynga games. So for even stronger habits, a variable reward is necessary.InvestmentThe final step of the Hooked Model is what differentiates it from the traditional Habit Loop (seeThe Power of Habit: Why We Do What We Do in Life and Business). In order to ensure that users come back to your product, it is important to ask the users to make an investment. By making an investment, users will yet another reason to come back to your product, instead of someone else's. There are many products out there that are better than facebook. But, by having users store their data on there and make friends and comment on other people's data it makes it difficult for users to leave. Nir Eyal explains that in studies user's value their own work 4x more than work of higher quality:Those who invested labor associated greater value with their creations simply because they had worked on them. Ariely calls this the IKEA effect. By having your user invest in your product, it makes repeat usage more likely.

  • Elisa
    2018-12-29 08:42

    I decided to read this book, because I am a long-time follower of the author's blog. Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book written on a subject I consider myself to have deep knowledge of. However, I found it to be a great book and I did learn a lot. I'd recommend this book for anyone that's interested in learning how psychological mechanisms can be used to form habits, and therefore keep people "hooked" on their products.

  • Kartik Santhanakrishnan
    2018-12-28 02:34

    I'll start with a complaint because I want to get my grumpiness out of the way before I take it out on someone at work. This book should have been 50% as long as it is. Perhaps even shorter. Do authors seriously think that more words is the same as getting your point across? In all fairness, there were synopses at appropriate places in the book, so you could skip any nonsense and go through just salient points. Despite that, the book should have been way shorter. Take a star off. There. I feel better already.Having gotten that out of the way, the Hook model described in the book is very useful. Hooking a user has four elements: 1. Trigger: What is the itch that the user needs to scratch2. Action: What is she going to do next?3. Variable reward: What is she going to get for it? Is she satisfied yet wanting more?4. Investment: The more work and time the user invests, the more she will keep coming back to it.There is a lot more in this book about different types of triggers, variable rewards and investments. The book also has some useful nuggets about product testing or habit testing. Above all, the most important part of the book is the sections that ask you to evaluate the products you are building now. That somehow drove home the message far more effectively than anything else in the book. Perhaps that's just my learning style - learn by doing.There are a number of jobs/roles in which I could have used the lessons from this book. Overall, 4 stars for how much this book is going to help me hone products and technology over time.

  • Arjun
    2019-01-18 02:23

    I highly recommend this book for anyone building a technology company or anyone who has interest in products.As someone who's spend the last couple of years reading extensively about product and user psychology, I didn't find the book extremely insightful, but the book is very good for anyone who wants to get a baseline understanding of how to build and reinforce habits in products.Books like this are worth their value because they give you a new lens to see the world. The success state would be reading this book and then seeing patterns emerge every day in the products you use (and applying that knowledge in products you build). At a minimum, the introduction and first few chapters do a fantastic job introducing the "framework" for how to think about products. Knowledge isn't very useful without application though -- after reading this book, I recommend trying some habit-forming products to see technique in practice. Some apps that do this particularly well are Lift, codecademy and fitocracy (I find that health/fitness/edtech/behavior change applications make a very conscious effort to put use these techniques for Good).

  • Lydia
    2019-01-10 08:35

    Absolutely loved this book! Nir's writing is down-to-earth and accessible, his ideas are actionable with section-end bulleted summaries and short exercises. This is the practical guide you to building your own habit-forming product grounded in valid principles of psychology!! A must read for every entrepreneur and product professional.

  • Sarah
    2019-01-13 02:44

    Would've given it 1 star, but since it got me to actually download the Bible App to see why Goodreads is constantly #8 to its #7, I threw it an extra star.

  • Trang Ngo
    2019-01-15 09:23

    Ghi chép để nhớ.1. Vì sao thói quyen quan trọng?- Một sản phẩm chỉ thành công khi nó trở thành thói quen của khác hànghàng. VD: Muốn chụp hình thì dùng instagram. Muốn tìm phòng du lịch thì Airbnb.- Để tạo ra thói quen thì khách hàng phải dùng sản phẩm đủ nhiều.2. Mô hình Hook - Trigger- Action- Variable rewards- Investment3. Manipulation Matrix- Facilitator: Tạo ra sản phẩm có ích cho cuộc sống của người khác + bản thân mình có dùng.- Peddler: Tạo ra sản phẩm có ích cho cuộc sống của người khác + bản thân mình không dùng.- Entertainer: Tạo ra sản phẩm không có ích cho cuộc sống của người khác + bản thân mình có dùng.- Dealer: Tạo ra sản phẩm không có ích cho cuộc sống của người khác + bản thân mình không dùng.

  • Scott
    2018-12-20 04:42

    As a product designer, this book is a perfect introduction to behavioral product psychology. It’s written in a humble and inquisitive tone. The objective literary style spoke to my research-based soul. I'm constantly seeking to follow the works (and words) of those who are solving real problems in the world. Nir Eyal is one of them. I definitely recommend the book. It’s a quick read, with the feel of an extended blog post (my only criticism, really). After completing Hooked, I emailed Nir to thank him for his wise words. He was gracious enough to respond and invite me to his conference this upcoming April. How cool is that? Props to authors who don’t sit on untouchable thrones above their readers.

  • Mario Tomic
    2019-01-15 02:34

    If you ever wondered why makes people come back to Facebook, Twitter or games like World of Warcraft this books has the answer. It's really a must read so you understand the psychology behind what drives our behavior in a world where there's so many services competing for our attention.

  • GT
    2019-01-10 09:46

    Why is it that I have five e-readers and can’t leave my house without my phone? Why do I run across the room when my computer dings? How have I become addicted to certain apps on my phone? The author would say “I’ve been hooked”. The author offers a four-step process in creating habit forming products called the Hook Model. He reveals the method behind creating habit-forming products/services and most of the examples in the book are websites, apps, and videos games, so “hardware” design is not the focus of the book. The author is very careful about using the word addiction and is aware of the problem of inducing habits on users. He spends an entire chapter on the subject and I thought it was the best one in the book. He states “creating a product that the designer does not believe improves users’ lives and that he himself would not use is called exploitation.” Considering the topic of the book, I thought it was admirable the author even approach this controversial subject. Although the audience of the book are product designers and start-ups, as a consumer, I thought it was an interesting read. Design psychology has become even more complicated than before, and it was fun to look over the shoulder of a professional. I’m also more aware how people can use entertainment to create unhealthy habits that don’t improve my life. A thought provoking subject and useful for those creating new products and services.

  • Eugene
    2019-01-10 04:29

    Good reading on habit making in software, especially in web apps and mobile apps. The general idea is that to engage and keep users to use your product you should better develop a habit you should understand users' true underlying motivators (pleasure/pain, safety/fear, social acceptability/loneliness) , then understand and provide triggers , make users to invest time/money/data into your product, understand users behavior/lifestyle/story to know when user has resources to execute habit. The best understanding comes from your own experience- monitor yourself, your friends/relatives, try to replace habits which are already formed by offline/old school things ("job to be done" as Clayton Christensen writes). The book is packed with stories and examples from apps world. would recommend this book.

  • holosplay
    2018-12-22 09:42

    I believe content and ideas in this book are valuable upgrade to product development. Creating products that have high engagement rate is the first step in Lean Startup methodology. I experience this book as a "habit creating tool" inspired by human psychology and behaviour. Everyone devoted to Lean Startup and product development should read this book!

  • Jason Schwartz
    2018-12-30 05:49

    I teach a class at General Assembly on Product Management and I always recommend the author's blog to students. I will now be recommending this book instead. I have personally implemented these tactics at multiple startups. They get results. If you want to know why the software you built isn't taking off, the answer is contained in this book. Critical must read for entrepreneurs.

  • Karen Chung
    2018-12-22 02:34

    This book is chock-full of practical cut-to-the-quick advice that start-ups can't afford to miss.

  • Anna (Tējtasītes blogs)
    2019-01-07 08:28

    Nira Eijala un Raiena Hūvera grāmatas ''Noķert uz āķa'' pamatā ir detalizēti izskaidrots āķa modelis - stratēģija, kā pieradināt patērētājus pie (lielākoties virtuāla) produkta. Autori runā par šī brīža aktualitātēm biznesā un tehnoloģiju pasaulē, piemin slavenu uzņēmumu veiksmes stāstus, veselu gūzmu dažādu pētījumu par cilvēka uzvedību, kā arī noslēgumā nedaudz pieskaras biznesa ētikai. Katras nodaļas beigās atrodams neliels apkopojums par tikko izlasīto, kas manuprāt, ir ļoti noderīgi, lai pēcāk lasītājs varētu vienkārši pārlasīt īsu konspektu. Turpat blakus atrodami arī uzdevumi treniņam, modeļa praktiskai pielietošanai. Mani, kā lasītāju, kura ar šīs grāmatas palīdzību vienkārši vēlējās labāk izprast pati savu patērētājas uzvedību, šie uzdevumi īpaši nepiesaistīja. Tomēr ticu, ka tie varētu būt noderīgi pašiem uzņēmējiem un attiecīgās jomas studentiem. Ja iepriekš lasīts, piemēram, Č. Duhiga ''Ieraduma spēks'' vai kāda līdzīga grāmata, ''Noķert uz āķa'' var kalpot kā labs, vairāk uz tehnoloģijām balstīts, papildinājums jau apgūtajām zināšanām par mūsu ikdienas ieradumiem.Plašāka atsauksme manā blogā http://wp.me/pL6Ka-3Up

  • Sarthak Pranit
    2018-12-28 04:47

    If you are a product person, I am pretty sure you would have heard about this book. Now, read it. Hooked explains the utopia of product designers - building something that your users can get addicted to, something that if your users don't use, it hurts them. I am pretty sure people who have tried to overcome the 'Whatsapp-addiction' will get me.Definite recommendation to all stakeholders of a product as well. Having said that, 'Don't Make Me Think' still remains the closer one to strike home.

  • Pamela Fernandes
    2018-12-18 08:25

    Brain chemistry and addiction. I just happened to pick this on a whim. I wanted to learn how not to get hooked but this book explains how companies do spend millions to hook you. Then they justify the use by saying you know what you're signing up for. I have to say the author has researched the best brands and practices to get the exact method down of the hook process and cycles. If you've got a brilliant idea test it on yourself before taking it out on others. It also explains complex brain chemistry about how these apps, websites, other habit forming products get you addicted. Recommend this!

  • Moshe Mikanovsky
    2019-01-03 07:20

    A clear and simple framework in which Product Managers and Designers can evaluate their products and enhance them by looking for a hook to increase user engagement. Eyal also covers the question of whether hooking people to a product is moral or not. The examples are mainly from consumer products (B2C) as there is higher need to hook people and more ways to do it. Business products (B2B) on the other end, go through a different evaluation and usage scrutiny. I would love to see more examples in B2B, and relevant suggestions, even if it means adjusting the framework if needed.

  • Khánh Trình
    2018-12-29 09:42

    Loanh quanh đi xem các bạn khác rating thấy cuốn này rating cao quá mà dạo này đang khát sách marketing nên mon men đọc thử, ai dè... không như mình mong đợi. Nhưng có lẽ không nên đổ lỗi cho cuốn sách, chắc do chuyển ngữ tiếng việt tệ quá.Nếu bạn nào thích đọc sách về marketing, nên đọc cuốn Cách của Dentsu hay hơn. Nếu muốn đọc về marketing, tốt nhất nên có case study cụ thể.

  • Davuth
    2019-01-14 03:25

    What I like about it is that the idea is easy to digest. It's simple. Some are so simple that make think why I've never thought about it; whereas, some are just common knowledge. From practical perspective, though, it's too early for me to declare whether or not it will work. I have to try to put it into practice first to figure it out.

  • M.G. Edwards
    2019-01-09 05:44

    Author Nir Eyal synthesized and dispensed some of the best work from his website into this great book on consumer behavior and building products that encourage their usage. Organized into chapters that break down basic human habits and responses in a theoretical way, it offers concrete examples of organizations that are now among the most successful at building habit-forming products. Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and responses to business applications. Although focused largely on the technology sector, the ideas the author presents are applicable to any company or individual looking to build something better.Mr. Eyal’s book itself is a habit-forming product. He leaves the reader with a memorable model that they can use in their own businesses and encourages them to return to his website for more insights. Not many theory books take applicability to the level Mr. Eyal’s does. I appreciated his sincere caution that the Hook Model be used for positive ends and acknowledgement that it can be used to foster addictions.This relatively short book is a great road map that points the reader in the right direction to build great products but may not go far enough for some. It will also be dated in a year or two when today’s “hot” companies become passé. Nevertheless, his theories on human behavior may well prove timeless.I give the book five stars and highly recommend it to anyone looking to design better content, goods, or services.

  • Ryan Lackey
    2019-01-08 05:39

    Great book explaining how to create "sticky" applications, as a product designer, which will keep users coming back. A very simple concept but challenging to implement. One of my favorite parts -- Nir describes 4 different types of designer (mmm, 2x2 matrix); whether the creator is a user, and whether the creator genuinely believes in the product -- and advocates strongly for the "facilitator" pattern, where someone is both a user and believes the product is useful.The book itself is well structured, with per-chapter review of core concepts and "do this now" exercises. Strongly recommend.(Audible audiobook)