“AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began di“AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began digging excitedly. When someone asked him what he was doing covered in muck, the foolish boy answered brightly, ‘There must be a pony in here somewhere!’” —From the PrologueIf you’re wondering what happened after “a company without assets acquired a company without a clue,” as Kara Swisher wryly writes, it’s time to crack open this trenchant book about the doomed merger of America Online and Time Warner. On a quest to discover how the deal of the century became the messiest merger in history, Swisher delivers a rollicking narrative and a keen analysis of this debacle that is a must-read for anyone who wants to understand what it all means for the digital future. Packed with new revelations and on-the-record interviews with key players, it is the first detailed examination of the merger’s aftermath and also looks forward to what is coming next.It certainly has not been a pretty picture so far—with $100 billion in losses, a sinking stock price, employees in revolt, and lawsuits galore. As Swisher writes, “It is hard not to feel a bit queasy about the whole sorry mess...It felt a bit like I was watching someone fall down a flight of stairs in slow motion, and every bump and thump made me wince. It made me reassess old ideas and wonder what I had gotten wrong. And it left me deeply confused as to what had happened and, more important, what was coming next.”For Swisher, finding the answers to what went awry is important because she remains a staunch believer in the digital future—maybe not in the AOL Time Warner merger, but in the essential idea at the heart of it that someday the distinction of old and new media will no longer exist. Borrowing from Winston Churchill, Swisher calls it “the end of the beginning” of the digital revolution. “By that, I mean that it is from the ashes of this bust that the really important companies of the next era will emerge. And that evolution will, I believe, be shaped by what happened—and what is happening now—at AOL Time Warner.”To figure it all out, Swisher takes her reader on a journey that begins with a portrait of two wildly different corporate cultures and businesses that somehow came to believe, in the crucible of the red-hot Internet era, that they could successfully join forces and achieve unprecedented growth and success. When the merger was announced in early 2000, the irresistible combination was hailed as the new paradigm and its executives—Steve Case, Jerry Levin, Bob Pittman—as popular icons of the future. But after the boom so spectacularly turned to bust and the visions of New Media Supremacy lay in ruins, Swisher searches for clues about where the merger went wrong and who is to blame.More important, she looks to the future of both AOL Time Warner and the Internet as she seeks to answer the key question that the noise of the disaster has all but drowned out. Will the demise of the AOL Time Warner merger be the final and inevitable chapter of the dot-com debacle or will it herald a new paradigm altogether? This book, then, is a primer for the time to come, using the story of the AOL Time Warner merger as the vehicle to show the troubled journey into the future.“Swisher narrates human foible and brilliance, a train-wreck tale brightened by plenty of personality—including her own, sparkling through in laugh-out-loud observations on almost every page.” —Boston Globe“Swisher displays a finely honed hogwash detector and maps AOL’s inevitable fall with the perfect amount of cynicism and whimsy.” —Newsday“Swisher delivers a readable account of the gigantic merger and why it didn’t work. She mixes in distinctive humor with hard-core reporting to expose a monumental exercise in ineptness.”—Dallas Morning News“[Readers] will be entertained by Swisher’s barbed wit and carried along by her expertly constructed narrative.” —Forbes.com“Swisher moves her narrative along swiftly and adopts a pleasingly irreverent tone...Better yet, Swisher diligently reconstructs the optimism with which many Time Warner officials (including Ted Turner) greeted the merger. The merger was not a total loss...Swisher has produced an enjoyable book about it.” —Washington Post“Swisher explains in her excellent new book why the merger turned out to be a rotten egg...Pony is a wickedly funny, insider-y tale...Swisher deftly paints the characters of the top executives, then exposes all the bickering and backstabbing.” —San Francisco Weekly“Swisher has a wicked sense of humor and a keen eye for human foibles and folly.” —Chicago Sun-Times“[An] entertaining and sharply written analysis of the fateful AOL Time Warner merger.” —Variety.com...
|Title||:||There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for the Digital Future|
|Number of Pages||:||320 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for the Digital Future Reviews
I enjoyed reading this book even though it was about events that occurred over a decade ago. It was very interesting to read about this well-known debacle in American business history. There is a lot to learn from the AOL Time Warner merger. One thing I noted was that just because this merger did not work out doesn't mean some of the main players weren't visionary in many regards. I think people like Jerry Levin and Steve Case were ahead of their time with some of their ideas. The main failure is just that they weren't able to execute on those ideas effectively. It was intriguing how some of the ideas they had and weren't able to execute are things that others have been able to create and capitalize on since then. It was also interesting to read how some technologies, services and applications that even the author thought would always have a place in online society have since disappeared almost completely, such as dial-up.
There Must Be a Pony uses a great approach with the author's personal observations combined with other coverage from the NY Times, Wall Street Journal, the New Yorker, and other publications. The book has much verve that arises from the author's somewhat snarky narrative describing the people and events surrounding the merger of AOL and Time Warner.The book doesn't seem as well-researched or as exhaustive in terms of interviews and subjects as other books on the time period or subject matter. Instead, the book depends more on opinion and attitude which, in turn, makes the book more entertaining than informative.The epilogue is a dissection of AOL Time Warner's business. This is curious as up until that point, the book read more as a tell-all than a business case study.
I read Kara swisher's book AOL.com prior to me going to work for AOL, and then I read this immediately after I got laid off! It's a good book and it talks about all the different reasons why the merger wasn't what it should have been - to Time Warner, to the share holders, and most importantly, to the customers. At the end of the day, AOL lied about how much it was making, and they made off like bandits. And now TWC is stuck holding the red-headed bastard step child that defeats them no matter what they try to do with it.
Author Kara Swisher writing with Lisa Dickey has produced a very thorough tome about the background and results of the AOL/Time Warner merger. It's a dreary tale though because there is no good news to be had. Apparently, the merger was an unmitigated disaster.338.7 - Recorded version - subtitled: the AOL Time Warner Debacle and the quest for the digital future. A look at the personages involved in the build-up of AOL and the merger of AOL with Time-Warner, the biggest merger in history at the time, and the results of the culture clash that ensued during the dot-com bursting bubble.